Privacy policy

Last updated: October 2025

Welcome to The B Club, owned and operated by Lovely Theory LDA (“we”, “our”, or “us”). This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website www.thebclub.com make a purchase, or interact with our services.

By using our website, you agree to the practices described in this policy.

1. Who We Are

Company name: Lovely Theory LDA
Brand name: The B Club
Website: www.thebclub.com                                                                                           Registered in: Portugal

As a Portuguese company, we comply with the General Data Protection Regulation (GDPR) and all applicable data protection laws.

2. Information We Collect

We collect personal data that you provide directly to us and automatically through your use of our website.

A. Information You Provide

  • Name and contact details (email address, phone number)

  • Shipping and billing address

  • Payment details (processed securely by third-party providers)

  • Account information (if you create one)

  • Communication preferences (e.g., newsletter subscription)

B. Information Collected Automatically

  • Device information (IP address, browser type, operating system)

  • Usage data (pages visited, time spent, referral source)

  • Cookies and tracking technologies (see Section 7)

3. How We Use Your Information

We use your information to:

  • Process and fulfil your orders

  • Communicate with you about your orders or inquiries

  • Send you marketing emails (if you have opted in)

  • Improve our website and customer experience

  • Comply with legal obligations

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

  • Contractual necessity: to process and deliver your orders

  • Legitimate interests: to improve our services and prevent fraud

  • Consent: for email marketing and cookies

  • Legal obligation: to comply with tax and accounting regulations

5. Sharing Your Information

We may share your information only with trusted service providers who help us operate our business, such as:

  • Shopify: for website hosting and e-commerce management

  • Easypay, PayPal, MB Way: for secure payment processing

  • Google Analytics: for website analytics and insights

  • Email marketing providers (e.g., Klaviyo, Mailchimp)

All third parties are GDPR-compliant and process data only as instructed by us.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected — typically:

  • Order information: 6 years

  • Marketing data: until you unsubscribe or request deletion

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and analyse traffic.
You can manage or disable cookies through your browser settings.

For more information, see our Cookie Policy.

8. Your Data Protection Rights

Under the GDPR, you have the right to:

  • Access your personal data

  • Request correction or deletion

  • Withdraw consent at any time

  • Object to or restrict processing

  • Request data portability

  • File a complaint with the Portuguese Data Protection Authority (CNPD)

To exercise your rights, contact us at: thebclubpt@gmail.com

9. Data Security

We use appropriate technical and organisational measures to protect your data, including SSL encryption, secure payment gateways, and restricted access to personal information.

10. International Transfers

As we use global service providers like Shopify, Google, and PayPal, your data may be transferred outside the European Economic Area (EEA).
We ensure that such transfers comply with GDPR safeguards, such as the EU–U.S. Data Privacy Framework or standard contractual clauses.

11. Updates to This Policy

We may update this Privacy Policy occasionally to reflect operational, legal, or regulatory changes.
The updated version will always be posted on this page with the “Last updated” date.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:
📧 thebclubpt@gmail.com
📍 Lovely Theory LDA, Portugal: Rua de Santo António 77 4800-162 Guimarães